Pedal Monster Press Release

BY MAYORAL PROCLAMATION — no, really, we’re not lying, the paperwork’s
done and Gavin Newsom said so — THE WEEKEND OF JULY 22-23 HAS BEEN
DECLARED “CYCLECIDE WEEKEND” IN SAN FRANCISCO!!!

Honk honk!

San Francisco’s Heavy Pedal CYCLECIDE BIKE RODEO presents:
PEDAL MONSTER!
July 21nd – Poker Run, bar TBA
July 22, 2-10pm; July 23, 2-8pm – Mission Village Market, 18th and
Alabama Streets, San Francisco.
Poker run participation $5, 21 and over. Carnival is all ages; $7-10
sliding scale. RIDER ASSUMES ALL RISK.

San Francisco’s CYCLECIDE BIKE RODEO is, as always, 2 DUM 2 DIE — and
ready to get hitched at City Hall, regardless of handlebar shininess or
headtube length. In the wake of their countless tours across the
country, insane and successful hometown shows, myriad television appearances,
documentary films, festival headlinings, international fashion magazine
modeling spreads (no really), and cultural blah blah and interactivity
thus and so on and the “for the Kids” every which way, the Honorable
Gavin Newsom and the City of San Francisco do hereby proclaim July 22-23
to be CYCLECIDE WEEKEND.

And in return, Cyclecide is proving its eternal love to the City and to
the culture of the bike with a  freakish, pedal-and-contraption-centric
carnival of stupid and epic proportions. Mutant Bike Clubs from all of
the U.S.A. will descend upon San Francisco — from as far away as
Seattle, Reno, and New York — to carouse and joust and make out with local
hotties. The Cyclecide Bike Rodeo will run around like a chicken with
its head geeked off. There will be bands, shows, games, and general
cacophony, the likes of which San Francycle has rarely seen. Accept no
imitations — CYCLECIDE REMAINS THE WORLD’S ONLY BIKE RODEO AND
PEDAL-POWERED CARNIVAL MIDWAY! Even the mayor agrees.

Fri/21:
POKER RUN. Starts at darkish. Bar TBA on cyclecide.com. Wherein mutant
bicycling fans and feisty cyclists are all invited to throw in $5 to
participate in a multi-bar POKER GAME involving DRINKING and BICYCLING.
There will be prizes and very probably some pie-fighting and light
pavement-wrestling

Sat/22-Sun/23:
PEDAL MONSTER Festival takes over the Mission Village Market. (P.S. the
market is slated for destruction soon after that. Bye-bye, lovely
Mission weekends searching the flea market for thrifty treasures. Sniff.)

Featuring:
-Cyclecide Rides & Sideshow, with Skits, Mutant Bikes, Rodeo Clowns,
and punk rock mariachi band Los Banos

-An Only In San Francisco Circus Midway, with Wrong-Way Bike Games,
Ornery Clowns Doing Incredibly Stupid Things, and Hot Utra Gypsy
Bellydancers Selling Raffle Tickets for Mutant Bikes and Other Prizes.

-Interclub Tallbike Jousting, as seen on TV and in the 2003
film-festival hit documentary *Too Dumb To Die* — contestants include
Neanderthals from out-of-town bike tribes, Doyle the 2005 World Tallbike Jousting
Champion, and Gorgar the Vain and Belligerent Urine-Eating Monster

-Pervitadora Records’ Glen Meadmore — the Hot, Horny, and Born-Again
Singing Cowboy

-The Life-Size Mousetrap — the Rube Goldberg-inspired creation based
on the children’s board game but instead of a net at the end there’s a
2-ton safe that smashes things. With three-a-day performances by sexy
mice, cranky blue-collar clowns, and the one-woman-band Esmerelda Strange

The Disgusting Spectacle — a Giant Head Sculpture that Picks its Own
Nose with an Equally Giant Pointy-Fingered Hand, Powered by a
Human-Sized Hamster Wheel

BMX Ramp Competition and Flatland Expo Presented by First Rule

Kielbasa, the Accordion-Playing Lunch Lady

The Slow Poisoner

The Outlaw Country of Hellbound Glory

Flower Frankenstein / BikiniKat

DJs Toph One, jef leopard, Renessa, & Big Daddy

Emceed by the Reverend David Apocalypse

More acts TBA.
More details at: www.cyclecide.com

Available for interview: Cyclecide’s “fearless bleeder” Jarico Reesce
and the Life-Size Mousetrap’s creator Mark Perez
For high-res photos or more questions, call Cyclecide press office at
(415)596-6599 or email linda@cyclecide.com and summer@cyclecide.com.